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A hot transfer is the process of transferring a consumer who is live on a call to a Sales team. This process is designed to always connect the lead with the right person or business to ensure excellent customer service and increased conversion rates.
This is valuable for lead sellers, as it allows them to monetize their leads and sell them in a format that oftentimes their lead buyers are requesting: an inbound call. For advertisers or lead sellers, these are often valuable as well, as it allows them to purchase a form of a lead that has guaranteed contact, high-intent (at least in theory), and is guaranteed to be exclusive in the moment the call is transferred.
Hot Transfer – or warm transfers – are a more personal type of call transfer that involves contacting the consumer, confirming their interest in a specific product or service, and then transferring that consumer to speak with a company who provides the product or service the consumer is interested in. Warm transfers are more likely to enhance the consumer’s experience with a personalized touch.
There are several benefits to your company and the consumer by implementing a successful call transfer strategy. Here they are, listed below.
A call is only transferred to one company and these leads are never marketed or transferred to a competitor. The exclusivity of these transfers affords your Sales team the luxury of only focusing on the transferred lead, and not the competition. Stop competing, start selling.
The performance-based pricing model is an economically logical pricing strategy to prevent your company from overpaying for an underperforming service. The more qualified leads a call center transfers, the more the call center will be compensated.
Call transfers allow you to directly interact with a hot lead who is interested in your product or service. Every call transfer consumer will have met an established criteria and will have demonstrated a willingness and capability to make a purchase. This process allows Sales to expedite the traditional sales pitch because the consumer is already on the hook; Sales just has to reel them in from here.
Unlike online leads that can require a laborious follow-up process – and unfortunately could also leave several leads uncontacted – Hot transfers can guarantee contact between leads and the Sales department. When a consumer is transferred, they are connected immediately with the appropriate member of the Sales department. This can help eliminate buyer indecision, help meet a consumer’s needs immediately when they arise, and optimize your speed to lead.
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